Image for New award celebrates acts of kindness to people and the planet

New award celebrates acts of kindness to people and the planet

Simple and Positive News have today launched the Kindness Awards, with public voting now open now to decide the winner

Simple and Positive News have today launched the Kindness Awards, with public voting now open now to decide the winner

A new award to uncover and support organisations that are showing kindness to people and the planet through the impact of their work, launches today.

Set up by skincare brand Simple in partnership with Positive News, the Kindness Awards winner will be chosen by public vote and receive a £7,000 donation from Simple.

The six nominees have been drawn from stories published by Positive News since January 2019 and selected by Simple. Causes represented by the nominees include: refugee wellbeing, tackling single-use plastics, connecting older and younger people through the arts, creating a greener city, supporting vulnerable young girls, and a motivational support network.

With the aim of rewarding people and organisations that are already taking action towards spreading kindness, the team behind the awards also wants to inspire others to show kindness in their communities and towards the environment.

“We strongly believe individuals can make a positive impact, and that collectively, we have the power to make the world a better place,” says Magali Giupponi, global brand director for Simple.

“We need more do-ers, who have the energy and optimism to find solutions and bring more happiness to local communities, or to create a better environment. Every tiny action matters to bring kindness to your daily life – and usually, it comes back at you, so it’s a good infectious bug to have.”

Positive News publisher, Sean Dagan Wood, says that the Kindness Awards also bring attention to the importance of news stories that show kindness in action.

“Having reported on each of the nominees, it’s inspiring for us to see the positive ripple effect of our journalism as Simple steps up to support these organisations through the awards,” says Wood.

He adds: “At a time of concern about the impact of the media, one of the reasons readers turn to Positive News is that our journalism itself has a ‘kind’ approach, through its focus on progress and solutions.”

Read about each of the six nominees and vote for the one that you think deserves this year’s Kindness Award and a £7,000 donation from Simple. Your vote will be entered in a competition to win a Simple goodie bag and a one-year subscription to Positive News magazine.

The Kindness Awards nominees 2020:

Clowns Without Borders UK

Clowns Without Borders help to make life a little better for some of the most vulnerable children in the world. The charity works in refugee camps around the world, putting on performances that bring joy and laughter to children displaced from their homes by war or natural disaster. Read more…

City To Sea

City to Sea is a leading voice in the fight against single-use plastics. Since it launched, it has successfully persuaded big retailers to stop selling plastic cotton buds and also campaigns for more sustainable period products. Read more…

Magic Me

Magic Me brings together people of different generations. Its ‘Arts and ages’ project, for example, unites primary school children with local older people to create artwork together. Read more…

London National Park City

In 2019, London was named the world’s first National Park City, thanks to the team behind the London National Park City campaign. It’s largely run by volunteers and is working towards creating a greener, healthier city and better quality of life for Londoners. Read more…


Springster is a mobile platform that connects vulnerable girls and young women in the global south with online content to help them through adolescence. It covers topics including puberty, education, money management and relationships and is designed to help young women build confidence, knowledge and connections. Read more…


SayYesMore started as the personal mantra of its founder, David Cornthwaite, and has become a global movement. There are now YesTribes in more than 40 countries around the world, bringing people together to support each other and create positive change. Read more…

The Kindness Awards – voting open now! Vote for the organisation showing the most kindness to people and the planet. Each person who votes can enter the prize draw to win a Simple goodie bag and a subscription to Positive News magazine. VOTE NOW

Simple is a Positive News Brands of Inspiration partner.

Main image: Roxene Anderson courtesy of Magic Me 

Terms and conditions: Prize draw closes 23:59 on 19/03/20. UK residents only, 16+. 10 winners. 1 entry per person. To enter: vote for cause, insert full name and email address. Prizes are 1 Simple goodie bag and 1 Positive News magazine subscription per winner. Prizes subject to availability. 10 days to claim prize. No purchase necessary. T&Cs and Privacy Notice apply.