Could urging children to play with wonky veg toys help them put ‘perfect’ supermarket veg in context?
A Dutch social enterprise that challenges the waste of wonky fruit and vegetables has developed a wonky veg toy range. Kromkommer designed the fruit and vegetables playset with sustainable toy brand Plan Toys, and it is now available in 23 countries.
Around a tenth of fruit and vegetables that are commercially grown are discarded, because they don’t meet the standard shape demanded by supermarkets. “The range shows kids the beauty and diversity of wonky fruit and veggies,” said Mark Kingma from Kromkommer. The toys are made from PlanWood, a material composed of leftover sawdust from toy production, natural glue and organic pigments.
In photos: the wonky veg toy set