The new line allows children to customise outfits without dictating gender stereotypes
Mattel, the toy giant best known for its hyper-feminine Barbie dolls, has launched a line of gender-inclusive dolls – a move welcomed by trans rights campaigners.
The gender-inclusive line of dolls, named Creatable World, allows children to experiment with clothes and hairstyles that are not dictated by gender norms. “All children should have the opportunity to explore what gender means to them and play can be an important way to do that,” Jamie Pallas of Gendered Intelligence, a trans-led charity, told Positive News. “The age of gender stereotyping toys is coming to an end – Mattel is moving in the right direction.”
Kim Culmone, senior vice president at Mattel, said: “As the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels.”