Image for Swedish campaign targets online trolls with positive messages

Swedish campaign targets online trolls with positive messages

A Facebook group in Sweden aims to tackle online trolls and the spread of misinformation by responding with positive comments

A Facebook group in Sweden aims to tackle online trolls and the spread of misinformation by responding with positive comments

Swedish organisation #jagärhär (#Iamhere) is a Facebook group of about 74,000 people who have made it their mission to tackle the often confrontational nature of online discussions.

Daily, members set out to do what they believe governments and social media companies have failed to do: defending people who are being attacked by trolls. Instead, they leave positive comments and attempt to counter misinformation.

Image: Clarisa Guerra

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