The entertainment industry is being challenged to use its creative flair and considerable influence to raise awareness about the climate crisis
In collaboration with the Futerra creative agency and albert, a project that promotes sustainability within the screen industries, the British Academy of Film and Television Arts (Bafta) has launched an online resource called Planet Placement. It explores how TV and film producers can respond creatively to the environmental crisis facing the planet.
“Conversations about sustainability and climate change are at the forefront of our culture, from making sustainable lifestyle choices to global climate strikes, but we’re not seeing these stories on our favourite TV shows,” said Solitaire Townsend, co-founder of Futerra and co-author of Planet Placement. “There is a huge opportunity for the screen industries to help make positive environmental behaviours mainstream, and reach audiences in meaningful new ways.”
Townsend highlighted the success of series such as Blue Planet II and Black Mirror, both of which have tackled environmental topics.
There is a huge opportunity for the screen industries to reach audiences in meaningful new ways
Also speaking at the Planet Placement launch in London in April was Christiana Figueres, lead negotiator of the Paris climate deal and founder of Global Optimism, an organisation that promotes positive thinking around climate change.
“Bafta members use the power of human stories to create a world worth living in,” Figueres said. “It is time to use that power to help address the most daunting challenge of our times. We must get out of the story that we cannot address climate change, replacing that mindset with determination, creativity and innovation.”
Image: Blue Planet II helped shine a light on the crisis of ocean plastic, photograph by Dustan Woodhouse
Fed up with negative news? Can you help us?
The negativity bias in the media is holding society back. While it’s important to report problems and hold power to account, we believe there is also a need for rigorous reporting on progress, possibility and solutions. We call this ‘constructive journalism’, and to keep doing it we need your help.
We know you want Positive News to benefit as many people as possible, so we haven’t put up a paywall. We don’t answer to and rely on a wealthy proprietor because, instead, we are owned co-operatively by 1,500 of our readers who joined our crowdfund in 2015. And we’re not beholden to advertisers either, because we know that you only want to hear about companies that have a positive impact.
So, instead, we depend on you. Positive News is more than a magazine, it’s a community of people who see and share the good in the world. We need your support to continue publishing our inspiring journalism and to set the example for other media to follow. It’s quick and easy to contribute and you can support Positive News from just £1. Every contribution makes a vital difference. Thank you for helping us to change the news for good.