Wildlife charity launches mobile phone network

10% of profits from new mobile phone service will go to WWF

WWF has launched a mobile phone network that will raise money for wildlife conservation projects, with 10% of net revenue going towards the organisation’s work with endangered species.

According to the charity, a 10-minute call on Wildlife Mobile could pay for six tree seedlings to help restore critical areas of tiger habitat, while three weeks of regular usage could cover the cost of a three-person community-based anti-poaching patrol in Nepal for a day.

The environmental charity states that the pricing of its SIM-only service, which runs on the Vodafone UK network, is competitive, while still allowing for money to be raised towards its conservation work.

Read it and don’t weep.

Headlines about what’s going right in the world are now being shared with millions of people through digital screens on high streets and in shopping centres all around the UK.