Image for Find a wildflower to love, suggests Valentine’s Day Twitter campaign

Find a wildflower to love, suggests Valentine’s Day Twitter campaign

Grow Wild, the body behind Kew Gardens, is running a quiz and Twitter campaign to raise awareness of UK native wildflowers by mimicking dating apps

Grow Wild, the body behind Kew Gardens, is running a quiz and Twitter campaign to raise awareness of UK native wildflowers by mimicking dating apps

The team at Grow Wild are hoping love will bloom this Valentine’s Day – for the UK’s wildflowers. They are running a tongue-in-cheek quiz and Twitter campaign using the language of dating apps, to try to persuade people to fall for one of six wildflowers.

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Participants are asked to answer a series of questions before being matched with a flower. For example, people matched with red campion read: “I’m a bright and bubbly wildflower with an innocent charm and glamorous take on life. Don’t let my delicate good looks fool you, however – I’m as at home on the wastelands as I am in fancier soil. Looking for a beau as perennial as I am, as I’m only in it for the long term.”

Don’t let my delicate good looks fool you, however – I’m as at home on the wastelands as I am in fancier soil

The result for upright hedge parsley reads: “What’s up, right? If you want a straightforward, dependable and uber low-key date this Valentine’s, then look no further! What I lack in airs and graces I make up for tenfold in levels of chill. I can grow like a weed nearly anywhere.”

People are then asked to share their results to social media using the hashtag #FindAFlowerToLove

“It’s all very tongue-in-cheek, but we’re hoping that our alternative Valentine’s messaging could resonate with people,” said a Grow Wild spokeswoman.

Floral-ing for you: a testimonial from a ‘happy couple’ who have already been matched through the service

Try the quiz here

Featured image: Eva Waardenburg

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