Image for Find a wildflower to love, suggests Valentine’s Day Twitter campaign

Find a wildflower to love, suggests Valentine’s Day Twitter campaign

Grow Wild, the body behind Kew Gardens, is running a quiz and Twitter campaign to raise awareness of UK native wildflowers by mimicking dating apps

Grow Wild, the body behind Kew Gardens, is running a quiz and Twitter campaign to raise awareness of UK native wildflowers by mimicking dating apps

The team at Grow Wild are hoping love will bloom this Valentine’s Day – for the UK’s wildflowers. They are running a tongue-in-cheek quiz and Twitter campaign using the language of dating apps, to try to persuade people to fall for one of six wildflowers.

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Participants are asked to answer a series of questions before being matched with a flower. For example, people matched with red campion read: “I’m a bright and bubbly wildflower with an innocent charm and glamorous take on life. Don’t let my delicate good looks fool you, however – I’m as at home on the wastelands as I am in fancier soil. Looking for a beau as perennial as I am, as I’m only in it for the long term.”

Don’t let my delicate good looks fool you, however – I’m as at home on the wastelands as I am in fancier soil

The result for upright hedge parsley reads: “What’s up, right? If you want a straightforward, dependable and uber low-key date this Valentine’s, then look no further! What I lack in airs and graces I make up for tenfold in levels of chill. I can grow like a weed nearly anywhere.”

People are then asked to share their results to social media using the hashtag #FindAFlowerToLove

“It’s all very tongue-in-cheek, but we’re hoping that our alternative Valentine’s messaging could resonate with people,” said a Grow Wild spokeswoman.

Floral-ing for you: a testimonial from a ‘happy couple’ who have already been matched through the service

Try the quiz here

Featured image: Eva Waardenburg

Read it and don’t weep.

Headlines about what’s going right in the world are now being shared with millions of people through digital screens on high streets and in shopping centres all around the UK.