Is this the greenest football club in the world?

Lucy Purdy

Football isn’t particularly known for its progressive thinking, but Ecotricity’s collaboration with Forest Green Rovers could shift the goalposts. Welcome to the most sustainable football club in the world – probably


Brands of Inspiration content: this article has been created by Positive News and supported by Ecotricity


Newly promoted to the Football League for the first time in the club’s history, the Green Devils, as they’re known, at Forest Green Rovers have plenty to smile about. In 2010, the club teamed up with Ecotricity, the green energy company, in what is something of a passion project for Ecotricity’s founder Dale Vince. It has since been named by world governing body FIFA as “football’s greenest club”.

Together, they are changing perceptions of what football should and could look like: from pitch to (vegan) plate.

We take a tour.

A red card for red meat: the first meat-free football menu

“When we took red meat off the club menus, we achieved national and international coverage (and plaudits) for the move,” says Ecotricity’s PR manager Max Boon. “Now, we’re home to the first meat-free football menu. We did it for strong environmental and health reasons. We’re working to the principles of local, seasonal, fresh and organic food wherever possible.”

The club introduced a fully vegan menu in October 2015 and, in May this year, officially become the world’s first vegan football club, after its plant-based menu was awarded the Vegan Trademark. Its Q pie – a Quorn and leek pie made with soya milk bechamel – won a podium spot at the 2017 British Pie awards.

#GrowHardOrGoHome – the club’s broccoli print kit

On 1 April, the club unveiled its new broccoli and carrot print football kits for the upcoming 2017/18 season, alongside announcing a new shirt sponsorship deal with Riverford Organic Farmers. The new kits reflect Forest Green Rovers’ plant-based ethos – with a green broccoli print for the home shirt and an orange carrot design for the away shirt.

“At Riverford, our motto is ‘live life on the veg’, and it’s great to see a whole team dedicated to playing football on the veg!” says a spokesperson from Riverford Organic Farmers.

The kits will be made from a combination of sustainable materials, including hemp, pineapple fibre, bamboo and floral pois. That’s some tasty togs.

The club are yet to confirm that they’ll be wearing the shirts for this coming season, or if it was just an April Fool’s joke.

Image: FGR Media

Golden goals: a world-first organic sports pitch

The club has the world’s only organic football pitch, which has ditched conventional pesticides and herbicides in favour of an all-natural approach, including the use of a Scottish seaweed solution which helps keep the grass strong and healthy.

Playing the pools: keeping the playing surface in top condition using rainwater

The pitch at The New Lawn has a first class drainage system and the club also collects all rainwater that falls on the stadium roof – which is then recycled to be used on the pitch – meaning that the club is virtually independent from the mains water system.

Pitching in: the cutting-edge ‘mow bot’

When the UK’s first electric ‘mow-bot’ arrived at the club, it put Rovers in the same league as Bayern Munich, who also care for pitch and planet using this technology. The ‘mow-bot’ uses GPS technology to automatically mow the pitch without the need for human intervention – saving up to 50 per cent of the club’s groundsman’s working week – it even sends him a text if it runs into trouble. Powered from 100 per cent green electricity from solar panels on The New Lawn stadium roof, the eco-friendly R2D2 will trim the club’s carbon footprint as well as the grass, and can be used for other sporting pitches such as rugby and cricket.

A colourful welcome

The first thing that fans of visiting League 2 clubs will notice when they visit the New Lawn is a wildflower meadow and a solar panel, before finding three ‘electricity pumps’ which are regularly seen charging the fleet of FGR branded electric cars which are used by staff and players.

It’s an unusual welcome to a football club, but then this is no normal club.


This article has been produced by Positive News and supported by Ecotricity.

Ecotricity is a Brands of Inspiration partner of Positive News. We partner exclusively with organisations that are having a positive social or environmental impact, and which care about their media footprint. In exchange for financial support we provide our partners with opportunities to connect with our audience.


  • Fortis

    Fantastically brave effort in a skeptical industry.

    Can’t see Puma going for that kit but they could do something nice as a one-off to exhibit their eco-credentials.

  • Andy Murray

    I applaud the effort, however the running theme of organic throughout their objectives completely discredits any actual sustainability credentials they are trying to achieve. A thorough understanding of sustainability would mean they should have looked past the organic marketing material and at the actual impact organic farming has both locally and globally and chosen a more sustainable agricultural method rather than an appeal to nature fallacy.

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