Democracy for the digital age: crowdfunded project to disrupt party politics

Lucy Purdy

Party politics no longer represents the silent majority, say those behind a new crowdfunding movement, but millions of people want to be involved without joining a political ‘tribe’

A new model has been launched to support moderate and progressive parliamentary candidates from across the political spectrum. In what organisers are calling a first in British politics, More United, which is currently running a crowdfunding campaign, will financially back parliamentary candidates who support the organisation’s five basic values – regardless of their party.

More United, which reached its £100,000 target within two days of the crowdfunding campaign being announced, is a bid to elevate the impact of ordinary people at a time when “politics across the world is being pulled to the extremes by big money”. More United’s values are: opportunity, tolerance, democracy, environment and openness. Its name comes from the maiden speech delivered by the late Jo Cox MP, who said “we are far more united and have far more in common with each other than things that divide us.”

“We’re doing something that has never been done before,” said More United founder and acting CEO Bess Mayhew. “We’re looking at which people we want to support, rather than traditional politics which focuses almost exclusively on parties.

“If you want to influence politics right now, it’s quite tricky. You could give a candidate a £10 donation, but by yourself you can’t have that much of an impact. By using crowdfunding, More United will effectively use lots and lots of people’s £10 donations to have a collective impact.”

We’re looking at which people we want to support, rather than traditional politics which focuses almost exclusively on parties

Since being launched by a team of volunteers in July 2016, the movement has already attracted more than 42,000 backers. Members will be able to vote on the candidates they would like to help, and support could take the form of mobilising volunteers in their constituencies as well as financial donations. Donations up to £1,000 will be spent directly on candidates, and for donations over £1,000, a proportion will go toward the More United’s running costs.

“The feedback we’ve had from supporters has been incredible,” said Mayhew. “Some 80 per cent of them have never joined a political party and many say they’re happy they can make a difference on their terms, outside the traditional tribal politics.”

Through More United’s crowdfunding campaign – a collaboration with Crowdfunder UK, which will run until 22 December – anyone who donates will become a member of More United, regardless of the size of their donation. After More United’s crowdfunding target was reached in just two days, a stretch target of £250,000 was announced on 28 November. The crowdfunding campaign has currently raised £166,000 from 4,247 backers.


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  • Wow! Very interesting! Let’s see how it works in practice when it comes to making real decisions. I am wondering how with donations you ensure powerful people take control over that person for personal interests. How strong are that values? They are quite broad… How is More United defining the limits?

  • brian taylor

    As a former long term claimant of incapacity benefit I’m appalled by the treatment of today’s disability and unemployment benefit claimants and wellcomed Jeremy Corbyn’s election as leader of the Labour party -without the help of corporate funding. I’m afraid I couldn’t support a project like this that apparently doesn’t include social justice as a key principle. Unless we aim for social justice I can’t see how environmental sustainablity, tolerance, or democracy are going to be achieved. I find the campaign’s use of Jo Cox’s image and words at best puzzling, therefore, and would suggest that people look at Corbyn’s policies (as opposed to the reams of negative propaganda about him) – or that of the green party, instead of backing what is bound to become another ‘tribe’.

  • sebastianwrites

    I replied to Brian a few days ago… where has this gone Positive News?

  • sebastianwrites

    And if it has been removed because it is not ‘wholly’ positive…?

    Well positivism comes about due to dealing with the reality of negative facts at times; not pretending everything is all roses.

  • BladeRunner

    I would suggest the Green Party, since nobody behind Corbyn in Labour supports him or his policies. Look at Labour’s whole political history! At least the Greens stick together and support the policies!

    What we should be putting in motion is an “alternative vote” – we need to abolish the “first past the post” voting system and make something that is fairer for our society. Labour and the Tories will suddenly find themselves the minorities in Government the moment it happens. I assure you.

  • hinki

    but the problem remains: new tribes will be created. We should not vote for people but for ideas. And by the way, let’s not be too naives: it’s not because you give more power to people that will make more rational choices. We should find a system that takes into account people irrationality.

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