Divine Makes Ghanaian Farmers Smile

‘Isn’t it funny how having a piece of chocolate can put a smile on your face ñ but wouldn’t it taste all the sweeter knowing that the people who made it were smiling too?’ says part-Ghanaian actress Freema Agyeman, who plays Doctor Who’s latest companion.

Divine, who won this year’s SHE Magazine’s Ethical Award, is a Fairtrade chocolate company co-owned by Kuapa Kokoo, a Ghanaian cocoa farmers co-operative. The farmers not only receive a fair price for their cocoa but also share in the company’s profits.

Launched in 1998 by The Co-op, Twin Trading, The Body Shop, Christian Aid and Comic Relief, the company is now supplying Kuapa Kokoo’s chocolate to 15,000 shops in the UK alone, including major supermarkets and turning over £10 million per year. Last year The Body Shop donated all their shares to Kuapa, making them the largest shareholder in Divine. Managing director Sophi Tranchell believes that Divine’s business model represents ‘the next stage in the history of the UK chocolate industry.’

Cocoa from Ghana is of a high quality and trades at a premium on the world market. Made with natural ingredients and no artificial additives, this real’ chocolate will make all chocolate lovers smile.

And just in time for Christmas Divine is offering readers the chance to win a fantastic Fairtrade Chocolate hamper, similar to the one pictured left. To enter or for more information, including recipes and stockists, visit their website.

Contact: Divine Chocolate Ltd.,
4 Gainsford Street, London SE1 2NE
Website: www.divinechocolate.com
and www.dubble.co.uk

Fairtrade chocolate lover and Divine supporter Freema Agyeman.
Photo: © Divine Chocolate/Pete Pattisson

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